Hero Honda Motors Limited is a joint venture between the Hero Group of India and Honda of Japan. “Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda company based in Delhi. It has been registered as the world’s largest manufacturer of 2-wheeled motorized vehicles since 2001 producing 1.3 million motorbikes in a year. The company's most popular model is the Splendor bike which is the world's largest selling motorcycle with more than one million units per year.
During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost with the advertising campaign 'Fill it - Shut it - Forget it'. Slowly but increasingly the company started to capture the Indian market since then. Hero Honda has three world class manufacturing facilities based at Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants are capable of churning out 4.4 million bikes per year. Hero Honda has a large service network with over 3,000 dealerships and service points which also include service and spare points, spare parts stockiest and authorized representatives of dealers located in different places. The company keeps a good relationship with its customers through its unique initiative, Hero Honda Passport Program with over 3 million members creating a big loyal community.
Having set a strong foothold in India, Hero Honda is currently working on the strategy of consolidating its position in the market to target the ever increasing customers which would further increase its growth in the coming years.